Shoppers warned to verify delivery claims as questions arise over Temu’s ‘local warehouse’. Picture Credit: Htxt
By Aisha Zardad
South Africa – Online shopping platform Temu has come under scrutiny in South Africa after claims that it operates a “local warehouse” sparked confusion and concern among consumers and industry observers.
The Chinese-owned e-commerce giant, which has grown rapidly in South Africa by offering ultra-low prices and aggressive promotions, has suggested that some orders are fulfilled locally. However, experts and consumer watchdogs warn that these claims may be misleading, as Temu does not currently operate a fully established local warehouse in the country.
According to industry analysts, Temu’s products are primarily shipped directly from international suppliers, mostly in China, using global logistics networks. While some items may pass through temporary holding facilities or logistics partners within South Africa, this does not equate to a locally stocked warehouse in the traditional retail sense. Critics argue that the wording used in marketing materials can give shoppers the false impression of faster delivery times, easier returns, and lower import costs.
One of the major concerns relates to customs duties and VAT. South African consumers remain legally responsible for paying import taxes on qualifying parcels, even if an online platform suggests that goods are locally sourced. Shoppers have reported unexpected charges upon delivery, leading to frustration and confusion, especially among first-time users attracted by low upfront prices.
Consumer rights groups have also raised questions about returns, refunds, and product warranties. Without a true local warehouse or registered distribution centre, returning faulty or unwanted items can be complicated, costly, and time-consuming. This places consumers at a disadvantage compared to buying from retailers with established South African operations that are subject to local consumer protection laws and enforcement mechanisms.
There are also broader concerns about the impact of international platforms like Temu on local businesses. South African retailers and manufacturers argue that uneven regulatory enforcement and import loopholes allow foreign platforms to undercut local prices, threatening jobs and domestic industries already under pressure from high operating costs.
Temu has defended its business model by stating that it aims to make products more affordable through direct-to-consumer logistics and partnerships. However, industry experts say greater transparency is needed to ensure consumers clearly understand where goods originate, how deliveries are handled, and what protections apply after purchase.
For South African shoppers, the key takeaway is caution. While Temu’s low prices may be appealing, consumers are advised to carefully read delivery terms, understand import obligations, and manage expectations around shipping times and after-sales support.
As online shopping continues to grow, regulators and consumer bodies are expected to keep a closer eye on how global platforms market themselves — particularly when claims about “local” operations blur the line between convenience and compliance.
