By Duncan Mnisi
In a world where financial literacy remains a critical gap—especially among young Africans—one individual is making significant strides to bridge the divide. Witness Mdaka, founder and CEO of Quality Growth International, has emerged as a leading figure in financial education through his transformative book, It’s More Than Just Money.
Mdaka’s inspiring journey begins in Tembisa, South Africa. In 2008, he entered the property industry to fund his university studies. Encouraged by his mother to manage his investments wisely, he developed a strong foundation in financial responsibility early in life. He later earned a Bachelor of Business Administration with a double major in Marketing and Strategic Management, along with certifications from institutions such as Midrand Graduate Institute and Regent College London. His academic training complements his real-world experience, making his financial insights both credible and accessible.
Driven by a passion to uplift African youth, Mdaka is dedicated to helping them realize their potential—not just financially, but holistically. “I am passionate about helping young Africans unearth their potential,” he says. His mission extends beyond wealth accumulation; it’s about cultivating an entrepreneurial mindset and strategic thinking among the next generation.
Readers have praised It’s More Than Just Money for its practical approach and digestible content. Thapelo Nthotso calls it “a guide and tool to help you escape the rat race and build generational wealth.” Manna Lobi shares an emotional response: “I couldn’t stop crying—it came at the right time. My partner and I are getting married, and we’re both government employees.” These testimonials underscore the emotional and practical value Mdaka’s work provides.
Reviews consistently highlight the book’s effectiveness in teaching how to manage large sums of money, start property investments, and build passive income. Sane, in July 2023, recommended it as a perfect starting point for young or first-time investors. In May 2023, Rehabilite Thulare emphasized its usefulness in starting a business, understanding marriage contracts, and developing a growth mindset.
Mdaka’s ability to explain complex financial principles in a straightforward way is a recurring theme among reviewers. “I wish it’s a newly good book since everyone is highly recommending it,” says Benhard Namupala. Another reader, Ndaufapaau Phillippus, adds, “I’ve listened to most of your TikTok videos—it’s perfect,” highlighting Mdaka’s influence across social media platforms.
Through It’s More Than Just Money, Witness Mdaka exemplifies how determination, education, and a genuine desire to uplift others can create lasting change. The book serves as an invaluable tool for young Africans seeking to take control of their financial futures. As Mdaka puts it, his mission is to help others “unearth their potential”—a goal that is clearly resonating across the continent.
