BMW’s Rosslyn plant in Pretoria produces over 200 vehicles daily, including the fourth-generation X3 and its plug-in hybrid variant. Picture Credit: press.bmwgroup.com
By Aisha Zardad
South Africa — BMW Group South Africa produced 79,000 vehicles in 2026, averaging around 216 cars per day at its Rosslyn manufacturing plant near Pretoria. The company highlighted the facility’s performance in its 2025 report and shared its strategic plans for the year ahead.
Local production remains a central element of BMW South Africa’s operations. The Rosslyn plant, in operation for over five decades, previously assembled the iconic 3 Series sedan but shifted to X3 production in 2018 to meet rising SUV demand. Production of the third-generation X3 concluded in 2024 making way for the fourth-generation X3, now sold domestically and exported to Europe and North America.
The factory operates on a three-shift cycle 24 hours a day, allowing it to meet global demand.
“The plant’s 2025 performance reflects both operational discipline and long-term investment. Operating at this scale, while maintaining quality and efficiency, speaks to the capability, resilience and commitment of our Rosslyn team,” said Danny Bester, Director of BMW Group Plant Rosslyn.
“Our focus remains on building a future-ready plant that can continue to serve global markets with confidence, underpinned by skills development and sustained investment in South Africa.”
Rosslyn is also the sole BMW plant globally assembling the plug-in hybrid version of the X3, underlining its strategic significance in BMW’s supply chain.
Despite challenges posed by new US tariffs on imported goods, BMW South Africa secured Canada as an export market, ensuring continued international demand. CEO Peter van Binsbergen explained that, historically, North America was a minor market for Rosslyn, and Canada previously received X3 vehicles via the United States.
“Because of the punitive tariffs between the US and Canada, Canada has now asked us to produce vehicles for them,” said Van Binsbergen.
“We never sold [X3s] to Canada before because they got them from the States, but they’re going to be delivered from South Africa in the future.”
BMW acknowledged that South Africa’s automotive market is changing, with new entrants from India and China attracting consumers focused on affordability. However, the company emphasised the value of its long-term investment, including manufacturing capability, a strong dealer network, and proven customer support.
“Our 2025 performance reflects consistency across the business, from record segment leadership and strong production at Plant Rosslyn to award-winning products, distinctive design initiatives and recognised people practices,” said Van Binsbergen.
“Together, these elements position BMW Group South Africa to compete effectively while continuing to invest in South Africa’s future.”
Looking forward, BMW plans to launch the new iX3 in South Africa in 2026, the first model in its Neue Klasse series, scheduled for release in the third quarter. The move forms part of the company’s strategy to expand its new-energy vehicle portfolio.
“With a resilient manufacturing base, a highly recognised product portfolio, strong people foundations and a clear innovation roadmap, BMW Group South Africa is well positioned to navigate an increasingly complex market while continuing to contribute meaningfully to South Africa’s automotive sector and broader economy.”
